You may or may not have heard the furor over Spamza - the website where anybody can enter any email address, and have that email address instantly signed up for hundreds of newsletter mailing lists. Of course, everybody is very upset because this site facilitates people getting spammed. BUT, there is also a very important lesson here for email marketers, newsletter publishers, and just about any other email sender who maintains a mailing list.
Three things happened within the last 24 hours which lead me to feel that today we need to talk about email personalization.
We got the following in the mail this week from United Airlines: "Watch your email during the week at August 11 to receive a valuable limited-time offer from United for international travel this fall." Something has gone horribly wrong when in order for an email marketing campaign to be effective, you first have to send your customers something via the post office to alert them to watch their inbox.
You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into contact with it. Wikipedia - not always the most reliable source, but in this case accurate - describes drip email this way: "Email drip marketing is a form of e-mail marketing where a company sends ("drips") email messages to subscribers on a scheduled basis established using e-mail marketing software."
Many are asking me what do I think about - and indeed, how do I feel about - this morning's announcement that ReturnPath is acquiring Habeas, the company which I helped to found. And, was I surprised?
Some of you know that we have been quietly working on our Feed back Loop Reports service for a while now. Today, we are making it public! And not only that, but for a limited time, you can get our Feed back Loop Reports at a special price!
Challenge response systems have been around long enough now that pretty much everybody has an opinion on them. The end users who use challenge response systems seem to love them. But legitimate email senders often never respond to challenges, and so the end users are actually missing out on a lot of wanted email.
Here's a word that is guaranteed to kill your email deliverability rate: debt. There is so much spam out there talking about debt, that the spam filters are eating just about anything featuring the word, especially in the subject line.
In case you aren't aware, July 1, 2017 is the cutoff for the "transitional period" of the Canadian anti-spam law (CASL). What this means for you as either a Canada-based email sender - or in some situations even a non-Canada-based email sender sending email to Canada-based addresses - is that it is the end of the grace period during you may be excused for any email address on your mailing lists not having provided express consent, or the implied consent under the very limited exceptions to express consent.
ISIPP is very proud to announce that our SuretyMail offering has received the award for Best Software Company in Santa Clara, 2017. This Best of Santa Clara Award is an honor bestowed on companies by the the Santa Clara Award Program.

We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
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