You may not have heard of drip email marketing, or email drip marketing, but I can assure you that you know what it is. You have either sent it, or received it, or in some other way come into contact with it. Wikipedia - not always the most reliable source, but in this case accurate - describes drip email this way: "Email drip marketing is a form of e-mail marketing where a company sends ("drips") email messages to subscribers on a scheduled basis established using e-mail marketing software."
I'm sure that you know that more and more people are reading email on the go (I, for example, read a large percentage of my email on my Sidekick, many others read email on their Blackberrys). In fact last year Marketing Sherpa determined that 64% of key decision makers are reading email on their mobile devices. Reading your email on their mobile devices. Have you ever stopped to think about what that means in terms of your email deliverability?
Challenge response systems have been around long enough now that pretty much everybody has an opinion on them. The end users who use challenge response systems seem to love them. But legitimate email senders often never respond to challenges, and so the end users are actually missing out on a lot of wanted email.
A New York court yesterday affirmed that New York can charge sales tax on sales made through affiliates who are based in New York state. Known as "The Amazon Tax", and indeed the primary plaintiff in the case was Amazon, the rule says that so long as the affiliate is located in New York, and the company for whom the sales are generated has sales of at least $10,000 attributable to affiliates in New York, then the company must pay sales tax to the state of New York.
ISIPP is very proud to announce that our SuretyMail offering has received the award for Best Software Company in Santa Clara, 2017. This Best of Santa Clara Award is an honor bestowed on companies by the the Santa Clara Award Program.
Last week we discussed how GDPR affects data you have collected before GDPR went into effect (GDPR goes into effect on May 25, 2018). But what about the case where you have data acquired from a particular individual before GDPR went into affect, and then that individual provides you with additional data after GDPR is in effect? That is the subject of this article.