We've very excited to announce our free (yes, free) email deliverability toolbar for both Firefox and Internet Explorer! With this toolbar you can instantly access many of our free email deliverability assistance resource from anywhere on the Internet! Do an IP address lookup, check reverse DNS (rDNS), check various blacklists, and more!
A fascinating, and a bit shocking, study was released today, rating how well online commerce sites do when it comes to responding to prospect and customer email queries. Not very, it turns out.
Increasing email deliverability is both an art and a science, and to really get results, you need to have some expertise in both. And of course, that's one of the reasons that many companies pay someone to do it for them - be it an in-house email deliverability expert, an outside company such as ours, or a combination of both.
We recently had one of our email accreditation customers ask us whether we would contact all of the blacklists listed at on a particular site on their behalf, because the site listed their IP address' reputation with these blacklists as "neutral".
Often the way that you find out that a user's email address is no longer valid is that you get a bounce back ("user not found"). But sometimes a user will switch email addresses, and they will actually try to notify you. What do you do then?
We've talked previously about why all the email addresses you send from (i.e. your email's "return address") should really exist. It's because if they don't, you're email is going to get junk foldered, both due to spam complaints, and because ISPs actually test whether your from address exists. But there are some email addresses - used as "From:" addresses - that even if you create them on your system - even if they really do exist - you should just never use.
We recently had a customer contact us to ask us whether a particular vendor's Permission Pass system was legitimate, because to them it seemed to cross the line. Smart customer! Because, in fact, this particular vendor (no, I'm not going to name them) is not only conducting Permission Pass in the completely wrong way - but in a way that would be sure to have gotten our customer in hot water with the ISPs and spam filters!
What if I told you that there is a way that you can get your email into the inbox 100% of the time? And what if I told you that it was guaranteed?
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Have you ever wondered what the majority of your users are using to read their email? The answer may surprise you - even stun you!
We have officially rolled out our Feedback Loop Reports service today, with its own spiffy section on our website, and we couldn't be prouder.
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