We've touched on this briefly before, but I think that it's time to make it crystal clear: ISPs do not have to accept and deliver email - any email - your email - even if it isn't spam.
A New York court yesterday affirmed that New York can charge sales tax on sales made through affiliates who are based in New York state. Known as "The Amazon Tax", and indeed the primary plaintiff in the case was Amazon, the rule says that so long as the affiliate is located in New York, and the company for whom the sales are generated has sales of at least $10,000 attributable to affiliates in New York, then the company must pay sales tax to the state of New York.
We have a customer who sends email out on behalf of a very large, very well known institution in the financial investment world. Some of these mailings lists are paid mailing lists. By which I mean that the users paid to receive these emails. And yet, they still report it as spam. Why would they do this? Here's why.
We've talked before about things that can artificially supress open rates, and the dangers inherent in not being aware of the issues. This was brought home today by a colleague, who writes about an experience they had with being dropped from a mailing list that they read regularly because they read in "no images" mode, causing the sender to assume that they weren't reading their mailings.
We've very excited to announce our free (yes, free) email deliverability toolbar for both Firefox and Internet Explorer! With this toolbar you can instantly access many of our free email deliverability assistance resource from anywhere on the Internet! Do an IP address lookup, check reverse DNS (rDNS), check various blacklists, and more!
A fascinating, and a bit shocking, study was released today, rating how well online commerce sites do when it comes to responding to prospect and customer email queries. Not very, it turns out.
Increasing email deliverability is both an art and a science, and to really get results, you need to have some expertise in both. And of course, that's one of the reasons that many companies pay someone to do it for them - be it an in-house email deliverability expert, an outside company such as ours, or a combination of both.