We wanted to do a mid-year check-in to remind you to make sure that your emailing practices are staying in tip-top shape, and that your email marketing campaigns were minding their p’s and q’s to ensure maximum deliverability. Here is a quick checklist to ensure you are following best practices:
* Evaluate your content â€“ people signed up to receive it, so keep it relevant enough that they can remember why they wanted it in the first place, and so they donâ€™t hit the â€œThis is Spamâ€ button.
* Branding â€“ keep branding sufficiently prominent that they know the mail is from you.
* Address your email to the recipient. Sounds basic doesnâ€™t it? We all hate getting email addressed to someone else, but more to the point, some ISPs will filter out email that doesnâ€™t contain the recipientâ€™s email address in the To: field. This effectively rules out email marketers who use cc or bcc to send out emails to multiple undisclosed recipients.
*Keep email lists clean â€“ remove all: bad addresses, hard bounced addresses, typos in email addresses (e.g. firstname.lastname@example.org, email@example.com)
We hope you all have a wonderful weekend!