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If there is anything that we want to emphasize in ensuring that you experience optimum email deliverability, it’s that you add test accounts to your mailing list. You should do this by opening a test account with each of the major free webmail hosts, such as Hotmail and Yahoo. You can do this by adding your “company name.test” as your standard account name. So for example:

Of course, if you are one of our customers, it is also vital that you add our test accounts to your mailing list. This helps us to ensure that your email is getting delivered to the inbox and, if it is not, allows us to address any issues, to help ensure you the highest deliverability.

Adding test accounts to your mailing list is so important because one of the best ways to monitor whether your email is getting to the inbox is to, well, monitor whether your email is getting to the inbox! When you pay a company to monitor your delivery, one of the things that they do is monitor whether your mailing list mail is getting to the inbox, or going to the junk folder. There is no reason that you can’t do this yourself!

If you find that your email is consistently ending up in the junk folder in one or more of these test accounts, then you know you have something to work on. If you find that it is going to the junk folder everywhere, well, then you have some serious problems – and it’s best to know about them sooner rather than later!

If you do need some help with your deliverability, contact us today, and we will help you get started on getting your email to the inbox, today!

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