You know, sometimes it’s the silliest, most boneheaded things which trip us up.
This is true for your email too.
Recently I found this email in my spam folder. Now, because of what I do, I sometimes like to perform a post-mortem on spam-folder email. Think of me as the email coroner. I want to know what caused an email to die that slow death, suffocating in my spam quarantine area.
See if you can spot the mistakes in this email (this is a genuine, unretouched email, other than our changing the name of the service to “Geegaw” in order to protect the hapless):
Hello @[email protected],
We hope youâ€™re enjoying your complimentary Premium Membership. It expires on July 23, 2008, but you can still be awarded another one. Here are some ways you can get another Premium Membership:
– Invite your friends to join you on Geegaw
– Use Geegaw to call your friends and family worldwide
– Update your personalized contact page and join the conversations in cafe Geegaw
We hope you join us as a Premium Member again soon.
Thanks for using Geegaw!
– The Geegaw team
So, what’s wrong with this email?