Let us help YOU get to the inbox like we've helped these others!

You know, sometimes it’s the silliest, most boneheaded things which trip us up.

This is true for your email too.

Recently I found this email in my spam folder. Now, because of what I do, I sometimes like to perform a post-mortem on spam-folder email. Think of me as the email coroner. I want to know what caused an email to die that slow death, suffocating in my spam quarantine area.

See if you can spot the mistakes in this email (this is a genuine, unretouched email, other than our changing the name of the service to “Geegaw” in order to protect the hapless):

Hello @firstname@,

We hope you’re enjoying your complimentary Premium Membership. It expires on July 23, 2008, but you can still be awarded another one. Here are some ways you can get another Premium Membership:

– Invite your friends to join you on Geegaw

– Use Geegaw to call your friends and family worldwide

– Update your personalized contact page and join the conversations in cafe Geegaw

We hope you join us as a Premium Member again soon.

Thanks for using Geegaw!

– The Geegaw team

—-

So, what’s wrong with this email?


5 Responses

  1. Hi, Anne,
    I’ve received a couple of these, too. (Actually, I’ve received this EXACT message! :-))

    I see two things wrong:
    1. @firstname@ and
    2. complimentary (rather than complementary)
    3. according to Will Strunk (The Elements of Style), there’s a slight error in punctuation but, in my opinion, that one’s forgivable…

    Keep STRONG!!
    Vincent

  2. Offers to get the recipient ‘another’ free trial membership instead of asking for them to sign on and pay for their service…they fail to ask for the sale.

  3. It seems that the @firstname@ issue would be most likely to get this sent to spam, though the lack of a link and possibly having it come from a generic “team” name rather than a real person’s name would negatively impact the number of replies.

    Note: they are actually using the correct version of complimentary (meaning “free”) here. Here’s a link to a definition on Merriam-Webster (http://www.merriam-webster.com/dictionary/complimentary)

Leave a Reply

Your email address will not be published. Required fields are marked *


We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
Search
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Blocklists and Blacklists
Content Issues
Deliverability
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
SMS Marketing
Spam Complaints
Technical Stuff
The Industry
Topics
Need Help Getting to the Inbox?
If you need help getting out of the spam folder and into the inbox, we're here for you. Our deliverability services come with a personal touch, and we get results. That combination has created customer loyalty that's nearly unheard of. (testimonials)
Read what we'll do for you here.

Join our email community and get
How to Stay Out of the Spam Folder 
& How to Grow Your Email List free!


 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Free stuff!
Close
Skip to content