We got the following in the mail this week from United Airlines:

In case you can’t read the text, here’s what it says:

Valuable limited-time offer delivered to your inbox.

Watch your email during the week of August 11 to receive a valuable limited-time offer from
United for international travel this fall. Avoid the summer crowds and see what the world has
to offer. What could be more beautiful than Paris in September? Or, visit London or Thailand
for that pre-Thanksgiving getaway. Wherever the destination, you’re sure to save with this
special limited-time offer, designated only for you.

Now, nevermind asking why we got this when it was already well past August 11th (or, perhaps that was their strategy, to have people go back and check their spam filters).

The much bigger question is:

Why would a major corporation like United Airlines feel that they needed to spend the time, effort and, let’s face it – a lot of money – to send postcards to millions of people just to tell them to keep an eye on their inbox?

Something has gone horribly wrong when in order for an email marketing campaign to be effective, you first have to send your customers something via the post office to alert them to watch their inbox.

What is it?

(And, as an aside, if you are going to go through the trouble of sending a mass postal mailing to all of your customers, why not use that opportunity to, hey, pitch your campaign?)

So, what is going on here? Is anyone else doing this? And if so, why?

Let us help YOU get to the inbox like we've helped these others!

No responses yet

Leave a Reply

Your email address will not be published. Required fields are marked *

We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Blocklists and Blacklists
Content Issues
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
SMS Marketing
Spam Complaints
Technical Stuff
The Industry
Need Help Getting to the Inbox?
If you need help getting out of the spam folder and into the inbox, we're here for you. Our deliverability services come with a personal touch, and we get results. That combination has created customer loyalty that's nearly unheard of. (testimonials)
Read what we'll do for you here.

Join our email community and get
How to Stay Out of the Spam Folder 
& How to Grow Your Email List free!

 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Free stuff!
Skip to content