Share or Save

There are certain buzzwords that could be a ding against your email when it comes to spam filters. Spam filters, such as SpamAssassin, are commonly used computer programs that are used to filter email spam by integrating the program with the user’s mail server. The filters apply certain criteria to determine whether an email is spam, and they use a point system to add up the suspicious attributes of the email. The more points that your email accrues, the more likely it is to be considered spam. Included in this criteria are certain words and phrases that are commonly used in the subject lines of spam, and so you will want to avoid these words in subject lines of your own email marketing campaigns. Here are just a few offenders:

1. Free
2. Act Now
3. Offer
4. Credit
5. Your Family
6. Your Own
7. Buy or Buying (when used as the first word in the subject line)
8. Opportunity
9. Get
10. Avoid

Also, avoid putting words in all caps, and blank subject lines.

This is, unfortunately, not a comprehensive list. There are lists out there with as many as 100 words to avoid. It’s not a bad idea to periodically search current key words to avoid, to get an idea of which words are trending with spammers.

Interestingly, recent research led by professor Sunil Wattal from Temple University Fox School of Business showed that email recipients do not appreciate personalized email advertisements. In fact, the research, which used data from real-world transactions from a firm, showed that 95 percent of customers had negative responses to an email ad that greeted them by name. Negative responses typically manifested in the recipient unsubscribing from the email. Professor Wattal reported that consumers are wary of emails with personal greetings due to the prevalence of concern with cybersecurity, such as phishing, identity theft and credit card fraud.

Interesting findings, for sure!

🌟 Has this been helpful? Please let us know here!

Share or Save


No responses yet

Leave a Reply

Your email address will not be published.

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Content Issues
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
Spam Complaints
Technical Stuff
The Industry
More from Us

Join our email community and get
How to Stay Out of the Spam Folder 
& How to Grow Your Email List free!

 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Free stuff!
Skip to content