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We regularly get questions and comments, both in the course of our business day, and in casual conversation, which make clear that there is something that people just aren’t getting – so here it is, put as plainly and clearly as we can put it:

If you get too many spam complaints, your email is going to be junkfoldered.

Period. That’s the bottom line.

Every time someone hits “this is spam” with your email, it increases your complaint level by 1, and when you hit a certain number of complaints, it’s straight into the junk folder for you.

And if you don’t address those spam complaints, and don’t keep them below a certain level, your email will eventually be blocked.

It’s that simple.

Now, the fact that people don’t get this – or don’t believe it – was brought home yet again today during a conversation with someone about why we discourage our senders from doing co-registration.

It should be pretty obvious.

When you send email to someone who doesn’t have a relationship with you, they are going to report it as spam.

Why is that so hard to understand?

It doesn’t matter that when they signed up at some other website they agreed to “receive email from partners” (and of course that “agreement” is usually not really an informed agreement, as they often haven’t actually read those terms, and equally often that “share my address with your partners” box is pre-checked, and they haven’t even noticed the box, let alone that it’s checked).

But even if they do realize that they are agreeing to having third-parties send them email, they have no idea that YOU are one of those third parties!

So of course they are going to report your email as spam!

But back to my original point. Let me repeat it:

Spam complaints = going to the junk folder.

And, if not attended to, eventually to being blocked.

It’s pretty simple. There’s not an ISP on the planet that does not monitor spam complaints these days. and if the email you send in to an ISP generates X% spam complaints (where X differs among ISPs), they are going to put you in the junk folder.

So, it behooves you to do everything you can to reduce spam complaints. That includes optimizing your content, reducing your HTML, rectifying less-than-ideal sending practices, and a whole lot more.

Yes, it is a lot of work, and a lot to stay on top of. That’s why people pay us to do it for them! But that’s neither here nor there, nor the point of this article. The point of this article is to drill into your head, once and for all that..

Spam Complaints = Going to the Junk Folder

Print it out and tape it on your monitor.


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