We were stunned when we came across an article by Internet Evolution, suggesting email marketers use Paypal’s batch payment function to send mass emails to non-opted-in recipients, with a payment incentive to open the email. The article even states directly, “The sender can simply upload a list of targeted but unknown email addresses and give each a 1 cent payment.”

About the only thing we agree with in this article is when the author states, “Yes, this is one of those schemes that borders on being labeled spam.” Scratch that, we disagree because this *is* spam. It serves as a good reminder, though, to closely examine your current opt-in policy and ensure that you are following best practices when managing your email lists. We want to share an important note directly from our email deliverability handbook, about the importance of confirmed and double opt-ins:

“A continuing challenge for email marketers is mailing list management. Even with an opt-in system, it still requires ongoing effort to ensure that a mailing list meets all legal standards to avoid being tagged as a spammer. There is some debate within the email marketing industry about the advantages and disadvantages of using only confirmed or double opt-in lists, and a consensus on the best list management practice has yet to emerge. However there is no question in the email receiving industry – including ISPs and spam filters – that confirmed or double opt-in is the way to go, and most email senders of any size appear headed in that direction. Even if they don’t feel the need from a list-building perspective, using confirmed opt-in is the best protection against a spam accusation, as you can readily prove that the recipient affirmatively asked to receive the email.”

This is an important practice to consider, if you are not already employing it, because as more unscrupulous email marketers employ devious practices, such as hiding behind Paypal, to sneak into the inboxes of unwilling recipients, more email recipients are going to be guarded with how they use their email addresses. A company who respects their inbox, will likelier be allowed inside their inbox.

For the full Internet Evolution article, read here: http://tinyurl.com/74o5aq6

Let us help YOU get to the inbox like we've helped these others!

No responses yet

Leave a Reply

Your email address will not be published. Required fields are marked *

We are ISIPP SuretyMail, the original certified sender program and email deliverability service. Learn more here
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Filter by Categories
Blocklists and Blacklists
Content Issues
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
SMS Marketing
Spam Complaints
Technical Stuff
The Industry
Need Help Getting to the Inbox?
If you need help getting out of the spam folder and into the inbox, we're here for you. Our deliverability services come with a personal touch, and we get results. That combination has created customer loyalty that's nearly unheard of. (testimonials)
Read what we'll do for you here.

Join our email community and get
How to Stay Out of the Spam Folder 
& How to Grow Your Email List free!

 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Free stuff!
Skip to content