Save or Share

[Prefer to listen to the audio blogcast? Listen on Apple, Spotify, Google or Anchor or say "Alexa play the Everything Email Marketing podcast"]

Here’s a quandry. CAN-SPAM, best practices, and just being a good mailer all require that you have a working unsubscribe link.

But, many spam filters – including some widely deployed spam filters, consider words like “click here to unsubscribe” or “click here to stop receiving these maillings” to be an indicator that the email containing the phrase may be spam.

So what’s an email sender to do?

Well, what not to do is to play cute tricks trying to game the spam filters, like spelling words incorrectly, or using a “Click here to unsubscribe” graphic (although the latter is probably better than the former).

Far better is to include your unsubscribe link, and say what it does, being descriptive in a way that says what it is without falling back on “click here to unsubscribe.”

For example:

“Manage or cancel your newsletter subscriptions here.”

“Change or cancel your mailing subscriptions here.”

“Go here to be removed from our mailing list.”

You get the idea.

So, how is your unsubscribe link currently worded, and how might you change that now?

Save or Share


No responses yet

Leave a Reply

Your email address will not be published. Required fields are marked *

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Content Issues
Email Authentication
Email List Building
Feedback Loops
Mailing List Hygiene
Monitoring and Tracking
Opt-in Practices
Our News
Privacy & Email Laws
Sending Practices
Spam Complaints
Technical Stuff
The Industry
More from Us

Join our email community and receive
How to Stay Out of the Spam Folder free!

 Get to the Inbox by SuretyMail
The Original Email Deliverability Company

Free stuff!
Skip to content