Here’s how SuretyMail Email Reputation Certification and Accreditation works:
After we process your application, and accept you into the SuretyMail program, we put the IP addresses through which you send your email into our system, which tells ISPs, spam filters, and mail servers to which you are sending email that you are a SuretyMail certified sender, and that the email that you are sending from your IP address is wanted, permission-based email, and not spam.
To get more technical, we put your IP addresses into our DNS zones (you can think of them as databases), and ISPs, spam filters, and receiving mail servers check our DNS zones of SuretyMail accredited senders in real-time.
Here is how that works: the ISP’s or other incoming email server notes the IP address of a sending email server and checks it against the IP addresses listed in our zone. The presence of your IP address in our zones of SuretyMail accredited senders tells that ISP, spam filter or other mail server “Hey, these are good senders.”
And all of this is done without your having to lift a finger! This is why you don’t have to switch how you send your email in order to get the SuretyMail advantage!
Now that you understand how SuretyMail certification works, check out our wicked cool real-time maps of all of the ISPs, spam filters, and receiving mail servers checking our zones in real time for the IP addresses of our senders!